Knowlagent

Literature Library

Telecom white paper abstract

White Paper

Written by Knowlagent

With geographic monopolies a thing of the past and number portability a new reality, the telecommunications industry is more fiercely competitive and economically challenging than ever, forcing every player in the telecom industry to emphasize existing customers, the core of any large company's revenue. To grow revenue, telecom providers are aggressively moving to retain good customers and improve their share of those customers' telecom spending. An often vital link overlooked in many of the customer retention and profit-building strategies in telecommunications is the frontline employee who often holds the fate of the customer relationship in his hands – the customer service center agent. This white paper will discuss the strategic importance of the customer service center and building best performance in the customer service channel for telecom providers.

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